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商品編號： KEL932 出版日期： 2016/01/25 作者姓名： Cerf, Moran 商品類別： Marketing 商品規格： 9p 再版日期： 地域： United States 產業： Consumer electronics 個案年度： -
商品敘述：
ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVo''s marketing strategy.
涵蓋領域：
Customer analysis;Innovation;Market analysis;Market segmentation
相關資料：
Case Teaching Note, (KEL933), 7p, by Moran Cerf;Spreadsheet Supplement, (KEL934), 0p, by Moran Cerf;Spreadsheet Supplement, (KEL935), 0p, by Moran Cerf
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